Recovery sequence
Live performance data from your recovery emails
Step performance
Recovery includes customers who updated payment after reading the email, even without clicking the tracked link.
Insufficient funds and generic declines. Recova sends an email then retries the payment after 48 hours.
Day 1 email
1 hour after failureLatest subject: Your payment did not go through
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Your most recent payment did not go through. Log in to update your payment method and keep your subscription active.
48hr retry
48 hours after failureAutomatic retry. No email sent.
Day 3 email
72 hours after failureLatest subject: Payment update needed
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We still have not been able to process your payment. Update your payment method to avoid losing access.
Day 7 email
168 hours after failureLatest subject: Account access at risk
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It has been a week since your payment failed. Update your payment method to restore your account.
Expired card declines. Recova sends emails only. Retrying an expired card never succeeds.
Day 1 email
1 hour after failureLatest subject: Your card has expired
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The card we have on file has expired. Update your payment method to keep your subscription active.
Day 3 email
72 hours after failureLatest subject: Your card still needs updating
Processing errors and issuer timeouts. Recova retries first, then emails if retries fail.
4hr retry
4 hours after failureAutomatic retry. No email sent.
48hr retry
48 hours after failureAutomatic retry. No email sent.
Day 3 email
72 hours after failureLatest subject: Payment update needed
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Fraud flags and security holds. Recova sends reassurance emails. Retries are not attempted.
Day 1 email
1 hour after failureLatest subject: Action required on your account
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We were unable to process a recent charge. Please contact us if you have questions.
Day 3 email
72 hours after failureLatest subject: Following up on your account